Consistency in the information given to the public about your company is key to building their trust! Cultivate a team that believes in what they are promoting. Give them the tools they need and then reward them for using those resources! 

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Having a third party perspective and communication forum for all team members to have a voice, is a critical piece to making a healthy company.

 

Do you have a standards manual, a designated spokesperson, protocol and clearly defined procedures for your team to follow?